BBC Hard Sun motion poster

Motion poster

Character posts

Working with Oink Creative, we created an animated motion poster for the pre-apocalyptic crime drama Hard Sun coming soon to BBC One. The spots form part of a large campaign covering social media, broadcast and outdoor advertising.

Taking the static artwork created by Oink, we set about thinking of ways to introduce movement in ways that would subtly reflect the themes and characters of the show. In addition to the motion poster, we created a set of animated character posts that appeared on Twitter, featuring shot footage of the main cast which we composited with animated textures and effects.