Channel 4 'Four By 4' talent interview gfx
Channel 4 has launched Four by 4, a playful new mini interview series that gives its talent the chance to talk about their upcoming shows and reveal a little more of their personalities.
The concept is simple: each interviewee responds to a single question with four answers – from the straightforward to the thought-provoking, the silly to the downright ridiculous. The format delivers a quick hit of personality across Channel 4’s TV channels, streaming service and social platforms.
In collaboration with the 4Creative team, we created a bold, typographic visual identity, using justified type to echo the shape of the signature 4 cube and drawing on the distinctive motion of Channel 4’s on-air identity. Each guest introduces their Four by 4 by holding up four fingers to camera, neatly tying the idea together from the very first frame.
Credits:
Client: 4creative
Animation: Pete&Tom
Head of Design: Rob Boon
Senior Producer: Fiona Wright
Creative Director: Chris Wood
