Channel 4 Original Comedy social packaging
Original Comedy is Channel 4’s exciting new playground for short form comedy, exclusively on social media. We were asked to create an innovative new toolkit for production companies to make animated titles and end credits for each show.
As part of the identity, 4creative designed a distinctive set of endboards based on the grungy graphics and loud designs of comedy fly posters. Taking the artwork, we animated the text, graphics and posters which peel onto the screen to reveal the title and credits.
We then turned these into a set of editable graphic templates for Premiere Pro, allowing editors to quickly input the names for each show in a variety of formats for social media.
Square & portrait social formats
Animation and production: Pete&Tom