Channel 4 ‘Altogether Different’ brand video
An animated brand video for Channel 4 as part of their ‘Altogether Different’ marketing campaign.
Displayed at their shiny new HQ in Leeds and as part of presentations, the video celebrates what makes the broadcaster distinct through animated typography and motion graphics.
At the heart of the film is the channel’s new variable font with dynamic attributes including weight, width and slant allowing any number of creative combinations. Working with the team at 4creative, we helped bring the storyboards to life by creating a sequence of animated typographic scenes in distinctly different styles that plays in a continuous loop.
Our animated lockup of the Altogether Different tagline was also used on their latest ‘Sorry, Not Sorry ad’.
Credits:
Client: 4creative
Animation: Pete&Tom
Head of Design: Rob Boon
Senior Designer: Aimi Awang
Designer: Charlie Bird
Senior Producer: Lou Oliver
Producer: Jazz Stradling
