Film4 identity
![](https://cdn.myportfolio.com/5d49c44092b45a227048047be57ff5cd/d1d53ef894096ebdbc856c9c_rw_1200.jpg?h=0499932d8d3df25826f6aa2f132bb056)
When the UK's most loved and iconic film channel launched on Freeview, it needed to make a big impression. Taking the distinctive numeral '4' as a starting point, we redesigned the brand from the ground up, beginning with a bold and confident new logo design calling upon inspirations from the De Stijl and the Bauhaus art movements.
We then set about implementing this into the on-air elements, building and refining the animations from early scamps to the finished articles.
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The London type foundry Fontsmith worked with us to create a characteristic typeface to compliment the new on and off-air styles, and for audio we got to work with one of our favourite electronic composers, Kelpe, in creating a tasty set of weird and wonderful tracks to accompany the animated stings and bumpers.
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Film4 ident, channel menu, promo endboard, 'Self Portrait' caption, Film4 typeface and 'Your Films at 9' promo