Channel 4 'Every Mind Matters' TV idents
Our award-winning idents for ‘Every Mind Matters' – a collaboration between Channel 4 and Public Health England in support of World Mental Health Day. The campaign recently won a Promax UK Gold award for Best Brand Partnership.
Anxious Thoughts
With 1 in 4 people experiencing some form of mental health condition, the aim of the campaign was to raise awareness of mental health issues and push viewers to PHE’s website where they could receive help and support.

To achieve this, 4creative asked us to make a set of 4 x 20” TV idents that went out during ad breaks on Channel 4 over the course of World Mental Health Day. Taking Channel 4’s existing 'Fanfare’ ident as a base, we designed, edited and animated a range of typographic treatments and effects to help convey the symptoms of various conditions. C4’s in-house continuity team provided a specially recorded voice over for each ident.
Concept and original ‘Fanfare’ ident: 4creative
Design and motion graphics: Pete&Tom
Audio: Lucky Cat

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