NatWest Wise Guys animated guides
Wise Guys are fun and engaging graphics led guides to discovering the hottest apps for tackling life events.
Appearing as part of the Money Bite show, NatWest’s new online offering to get people talking about money, we were commissioned by London production company Green Rock to create a series of graphic sequences, each showcasing 5 useful apps instrumental in the process. The first guide helping first time buyers purchase their first house included a mobile network comparison, property search, moisture detector, sun tracker and stamp duty calculator.
Combining 2D and 3D animation with self-shot video clips from participating contributors, the sequences use iconography, typography, dynamic transitions and the NatWest style and brand colours to deliver a punchy and most importantly, shareable guide.