MTV BASE 'Super Base Beats' sting
Super Base Beats, a brand new playlist of glossy, bass-heavy Hip Hop, Urban and R&B music videos from MTV BASE, the home of urban music.

Both a branding exercise and animated title sting we worked closely with MTV to develop the concept and design the logo before bringing it all to life in an animated 3D sequence. Using a mixture of lighting rigs including strobes, strip lights and light boxes the darkened logo is gradually revealed in time to the music as the collection of lights kick in.
Back to Top