ITV Documentaries branding
ITV were after a distinctive and premium look for their new documentaries strand dedicated to the best in factual programming. Working alongside ITV's creative team we designed and created the strand from the ground up including the logo design, programme opener and bespoke endboards.
It's always fun to crack something open to see how it works inside and thats exactly what we got to do here. Gorgeously grainy macro photography reveals the intricate workings of a classic documentary film camera appropriately also shot on 16mm film. The footage was then graded at Smoke & Mirrors and edited by us in-house to create the opening sequence and on-air elements.
The sound design and music was created by long-term collaborator Kelpe featuring a deliciously dark blend of samples and synths to form a distinctive audio signature.