E4 'Dose Yourself Up' identity
Wow! What a year 2020 proved to be 😖!!
In consolation E4 offered us the chance to #DoseYourselfUp against a boring New Year of lockdown regulations with a season of new and exciting shows.
We created our plucky little syringe to head up the season and jiggle his junk in the main brand spot and subsequent season promos.