Tricks of The Restaurant Trade titles
From the ‘golden table’ to upselling, this new series for Channel 4 exposes the various techniques employed by restaurants to maximise profits and keep us coming back for more. Produced by London production company betty, Pete&Tom created the identity and a suite of graphic elements for the series including an animated title sequence, stings, bumpers, topic cards and aston panels.

Taking various buzz words and phrases from the restaurant trade as a starting point, we built a photographic tabletop strewn with dishes and tableware to surround the animated text as we journey through to the title. Set in a variety of distinctive fonts, the title design reflects the broad spectrum of restaurants that are now commonplace on the high street.
Title sequence frames
Topic card
Programme sting
Caption panel
Title sequence
Programme stings
Topic cards
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