Orange Wednesdays 'Movie Zone' campaign
A series of bespoke Channel 4 ad breaks promoting Orange Wednesdays 2 for 1 cinema tickets. To create the illusion of a cinema auditorium we hot-boxed our studio with cigar smoke, blacked out the windows and held our breath as we filmed an old film projector in action. Various in-camera effects and other visual niceties were then added in post.
Movie Zone intros & outros
Movie Zone opticals
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