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TV branding - ITV Documentaries
ITV Documentaries branding
It's always fun to crack something open to see how
it works inside and thats exactly what we got to do here. Gorgeously grainy macro photography reveals the intricate workings of a documentary film camera and forms the basis of a striking look for the new ITV1 Documentaries strand.
Having designed the logo
and main titles concept we shot the camera on 16mm film and edited the graded footage in-house to create
the on-air elements.
2012
Branding, Graphic Design, Motion Graphics
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TV branding - TG4
A bold new look and refreshed schedule for TG4, Ireland's immensely popular and much loved Irish speaking TV channel. At the heart of the brand is the channel's philosophy of 'Súil Eile' or 'another view' which informed every aspect of the rebrand. Far from conforming to the norm the channel has long since nurtured a reputation for breaking the rules and pushing the boundaries of what television can offer.
The project was lead by fellow London-based designers Rudd Studio in conjunction with TG4 Creative Director Seán Cathal Ó Coileáin. Together we explored and redesigned most areas of the brand across on-air, print and digital. Aspects of the existing TG4 logo were adjusted and improved whilst type foundry Fontsmith created a brand new typeface featuring characteristics of traditional Irish fonts that's both modern and steeped in heritage.
The On-air branding focuses on a fantastical, enigmatic world within the cube, enriched with intricate textures and subtle symbolism as it tumbles into position completing the TG4 logo. Text information throughout the brand sits centrally within the boundaries of the logo panels creating a strong and confident identity, an aspect shared by all elements.
2012
Branding, Graphic Design, Motion Graphics
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Digital branding - MoPowered
Following a successful relationship with digital pioneers MoBank, their sister-brand MoPowered approached us to design a comprehensive house style and retail website for their online launch.
Our brief was to create an identity which sat clearly within MoBank's territory but which also had it's own personality positioning the brand boldly within the Mobile-optimised marketplace.
MoBank's core colours of black and pink were inverted to create a lively, punchy new product with a neutral grey introduced to calm the palette and contrast with the pink. Much of MoPowered's online presence relates to apps and mobile devices so the design of the interface panels and iconography reflected this aesthetic.
2013
Graphic Design, UI/UX, Web Design
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TV branding - Discovery History
Discovery History branding
Discovery's new home for history gets a brand new look. The theme of revealing the past forms the basis of the distinctive logo design and the concept flows into all aspects of the brand including idents, bumpers and other
on-air elements.
The animation was developed by us and finished in Smoke & Mirrors using a combination of 3D and Smoke.
2011
Branding, Motion Graphics, logo design
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TV branding - 4Music
4Music branding
Having previously worked on a number of branding projects within the Channel 4 family, finding a new numeral 4 that hadn't been touched upon was always going to be quite a challenge. To inject the right dose of attitude and personality the brand required, we hit upon the idea of a three dimensional logo that is forever transforming from one shape into another whilst animating. Taking our initial tests as a starting point, 3D animator Oscar Gonzales then took it to another level turning the logo into a series of beautifully complex amorphous shapes moving in perfect harmony to the music.
2011
Branding, Motion Graphics, logo design
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Programme titles - Channel 4 Dispatches
Channel 4's flagship current affairs show returns to our screens with a slightly shifted agenda. With a more streamlined format and a stronger focus on topical issues the brand needed a subtle reworking to reflect these changes. By mixing the distinctive 4 branding with bold typographic animations and a striking new colour we created a fully customisable toolkit that is different for each show.
2012
Branding, Graphic Design, Motion Graphics
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TV ad - Orange 'Pay As You Go' Christmas 2012
London agency 4Creative approached us to design and create a 30 second TV ad for Orange as part of their 'Pay As You Go' Christmas advertising campaign.
Pushing the scrapbook world of Orange Monkey to one side we opted for a cleaner, less cluttered style with just the right amount of festive flourishes and not a single santa in sight!
With the main attraction being a free pair of WeSC designer headphones we set to work modelling a set of highly detailed 3D models with 3D artist Matthew Ingram. This gave us the high degree of flexibility and level of control the project demanded.
The ad was then animated and composited in-house with a festive rendition of the original music created by The Sound Works.
2012
Advertising, Graphic Design, Motion Graphics
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Programme titles - Heston's Fantastical Food
The world’s largest 99 Flake, giant chocolate digestives and the world’s biggest pyramid tea bag, served in a suitably enormous teapot! Celebrity, culinary alchemist Heston Blumenthal brings back a medley of much loved food traditions on a monumental scale in this new series.
London production company Betty TV approached us to create a set of larger than life programme titles in true Heston style, and who were we to disappoint? From a jumble of monochromatic ideas swirling around Heston's head, we plunge deep into his imagination and travel through a world of fantastical ideas bursting in glorious technicolor. All elements were illustrated, animated and graded in-house to produce the rich compositions for the titles and bumpers. The fabulous fanfare was composed by Ben Parsons.
2012
Graphic Design, Illustration, Motion Graphics
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TV branding - Film4
Film4 rebrand
When the UK's most loved and iconic film channel launched on Freeview it needed to make a
big impression.
Taking the distinctive '4' as a starting point we redesigned the brand from the ground up, starting with a bold and confident new logo design. We then set about implementing this into the various on-air elements building and refining the animations from early scamps to the finished articles.
For the audio we got to work with one of our favourite electronic composers, Kelpe, in creating a tasty set of weird and wonderful tracks to accompany the animated stings and bumpers.
2011
Branding, Motion Graphics, logo design
